[Communications] - AI & IoT: Providing Artificial Intelligence-driven automated marketing to Viettel

Viettel - is recognized as one of the top telecom service providers in Vietnam and Southeast Asia and joins top 100 enterprises in the world. In Vietnam, their number of subscribers reached 60 million in 2017 (counting for 46.7% of total Vietnam telecom subscribers). With their huge data, and as the leading service provider in Vietnam, Viettel always leads the market with new technology application. In 2018, Viettel decided to apply artificial Intelligence in monitoring their big data, creating and running marketing campaigns.

COMIT and its partner - Flytxt (one of the fastest growing developers of software in the rapidly growing fields of artificial intelligence, analytics and marketing automation) was chosen to deploy this project with the solution: Neon DX. NEON-dX allows Viettel to gain an even deeper understanding of its customers with insights so that Viettel can send micro-segmented and personalized offers that reflect the customer’s contextual needs and interests in real-time. This ensures customers get the best service across all channels and help Viettel maintain a leading position when it comes to customer engagement.