Business messaging is by far the most effective sales and marketing tool available today. While an email campaign open rate of 20-30% is considered great, SMS messaging open rates average 98%, with 90% of messages read within three seconds, and 77% of consumers aged 18-34 have a positive perception of a company that offers text capability. (source: Dynmark). While SMS-based messaging business is worth an estimated $60B annually today, the rich communications improvements achievable through RCS (Rich Communication Services) are expected to grow the business messaging market opportunity to $74B by 2021.
Mavenir, the industry leader in messaging with a 37% share of the RCS market.
We offer aggregators and brands the opportunity to partner with us in a dynamic ecosystem that will grow your business by reaching customers in their native messaging app, rather than one of the many business apps consumers juggle on their devices. Utilizing RCS and MaaP (Messaging as a Platform), Mavenir enables you to reach customers globally with a single API and integration, with a rich user experience over a clean and secure channel.
Mavenir provides a secure RCS messaging service with a global reach of 3.5B subscribers and is already integrated with over 250 operators worldwide. Mavenir already has 25 million activated RCS clients and 13 active RCS deployments. And most importantly, we provide a clean messaging channel to the end user, we don’t sell conversation data to third parties for advertising revenue.
