Deliver personalised offers and targeted marketing campaigns
Subscribers rely on their smartphones and apps. The voice and data services they consume, as well as their behaviour patterns, change all the time. To secure competitive advantage, CSPs must not only keep pace, they must be ahead of their customers.
CSPs need to constantly evolve their services. To do that, CSPs must obtain continuous understanding of the needs of different customer segments and be able to learn from what they do.
Polystar’s Marketing Insights solution enables CSPs to stand out from their competition. It helps to build closer customer relationships by giving customers the services and solutions they really want and need.
The Marketing Insights solution also supports data export interfaces and can be integrated into third party solutions, such as CEM or Big Data analytics tools, increasing their business value and ensuring valuable data is shared between core business processes.
With Marketing Insights, CSPs can:
- Offer better price plansCreate bundles with relevant apps, services or devices
- Upsell new offers
- Measure the effectiveness of marketing campaigns
- Build new partnership opportunities with OTTs and other providers.
Benefits:
The Marketing Insights solution collects vast amounts of complex real-time information from networks. This data is transformed into clear, simple graphs that are structured in a portal, from which marketers can draw actionable conclusions. It is designed for marketers and does not require technical knowledge.
Marketing teams can easily analyse the behaviour of different, dynamically defined, customer segments and demographic groups. For example, how much video does a particular demographic group, in a certain area, watch each month? How much data do they consume? When?
Polystar’s Marketing Insights solution enables CSPs to:
- Understand customers better: Dynamically segment your customer base to understand what they do, and how behaviour changes over time.
- Increase conversion rates: Design and launch more successful marketing campaigns with clear targets and pin-point accuracy.
- Design personalised price plans, bundles and promotions: Create offers that are tailored to what users actually want and need.
- Build new partnerships: Use deep understanding of customers to create new partnerships with OTTs and other service providers.
