Focus on your most valuable customers
80% of CSP revenue can be generated by just 20% of customers. Minimising churn from the most valuable customer accounts is critical in order to protect this revenue.
To achieve this, and to deliver a better experience for Corporate and VIP customers, CSPs must understand such subscribers better. They need to know which services are used and how well they work. By comparing actual with expected service levels, CSPs can take action more effectively in the event of issues and deliver proactive, customised service to key accounts.
Polystar’s Corporate and VIP Insights solution delivers the insights you need to deliver a better, more personalised experience to key customers. It provides information about application usage and service levels., which can be used to support up- and cross-selling programmers, enabling more accurate marketing and better ROI.
The Corporate and VIP Insights solution also gives CSPs the ability to offer customised Service Level Agreements (SLAs) for each account. By offering tailor-made bundles, products and services that meet the real needs of premium clients, key account managers can create up- and cross-selling opportunities.
The unique insights can be integrated via data export interfaces into third party solutions, such as CRM, or BI platforms, increasing their business value. This builds a closer relationship with key account customers and ensures valuable data is shared between core business processes.
The Corporate and VIP Insights solution enables key account managers to focus on customers, without being distracted by technology. A user-friendly portal gives a clear, visual understanding of the most relevant performance and service information.
With access to real-time network and service data, displayed in a non-technical manner, key account managers can proactively detect issues and intervene before they affect user experience. This helps CSPs to build trust and loyalty in key accounts, securing revenue and boosting retention.
Benefits:
A powerful solution that enables the best experiences for key accounts and VIP customers, helping CSPs to:
- Deliver pro-active customer service: Identify and address issues before service disruption, avoiding costly SLA penalties and ensuring consistent service performance and excellence.
- Design targeted offers and new services: Create a personalised service portfolio based on real customer needs, identified through analysis of service consumption and demands.
- Offer a unique SLA for each customer: Create a unique SLA for key accounts by properly understanding service requirements, expected performance levels and the desired levels of consumption.
- Share data to build trust and loyalty: Use real, objective data from the network to share metrics and performance information with key customers, creating a closer relationship and becoming a trusted partner.
